let’s build what your fans deserve.
Community Strategy
TURN FANS INTO A COMMUNITY .
Artist careers thrive when fans feel part of something bigger – a real community. Before we build anything, we’ll look at where your fandom stands today and shape community strategies and artist-owned channels that last.
Building, growing, and monetizing CRM lists (email, SMS, …) and communities, including daily operations
Setting up self-managing community channels (e.g. Discord), turning fans into ambassadors
Creating CRM content strategies that deliver real value to your superfans
Designing superfan experiences: fan clubs, outreach, and growing a strong network of fans, who want to support your artist
Ready to launch your community?
Project Management
TURNING IDEAS INTO LAUNCHES .
Web projects can become the backbone of an artist’s marketing strategy. Through ARGs, scavenger hunts, or standalone websites, you can convert fans into superfans, grow UGC, sell exclusive products, and collect highly valuable, personalized first-party data.
Helping you create the right web activation for your artist marketing strategy
Daily project management – from the concept phase and finding the right developers through to launch
Integrating your in-house systems, key DSPs, and first-party data collection best practices
Managing all stakeholders to keep the project on course and tracking fan behavior throughout the activation
Ready to make your web project a success?
CRM Support
YOUR FIRST PARTY DATA AT WORK .
Even if fans follow your artist, social platforms won’t always show them your content. And you might already be collecting strong first-party data – but it only works if you use it to reach fans’ inboxes. What good is data if you don’t put it to use?
Supporting you in setting up an artist’s CRM strategy and mailing schedule – from defining audience segments to planning consistent touchpoints that keep fans engaged over time
Copywriting your newsletters and coordinating with stakeholders on approvals, timing, and content for each send-out
A|B-testing and automating mailers
Supporting CRM teams with sweepstakes, pre-saves, and other campaign activations
Ready to get the CRM support you need?
about allixystudio.
Hi, I’m Sky.
I’ve always been a “superfan” myself - from my first fan club membership at 7 years old, to connecting with and running fan pages, being part of band ambassador programs, to studying music management & fan engagement at university.
After starting out at Universal Music Germany and a few years with Sony Music Entertainment Germany, I’ve built significant expertise in community strategy, engagement marketing, CRM, and project management.
Created strategies to grow artist lists from zero to over 10k+ fans
Built fan outreach programs, enabling superfans to support their favorite artist
Built and managed Discord servers, enabling community moderators and selling out pre-sales & physical product through community-first pre-order strategies
Conceptualized and managed interactive microsites reaching millions of fans, creating buzz on- and offline, and converting those fans to pre-saves & mailers
say hi!
Are you ready to transform your fan strategy?
Need a sparring partner & creative project manager?
Email me at hello@allixystudio.com