After studying music management, I worked at Universal Music Germany in International Marketing supporting campaigns for artists such as YUNGBLUD, Florence + The Machine, and more. After that I’ve had the pleasure of working at Sony Music Entertainment Germany in Engagement Marketing. There, I collaborated with artist teams, social agencies, creative managers, and web developers to design campaigns that blended storytelling, technology, and fan connection. Among some of my favorite fan campaigns were activations for artists like Sleep Token, Bring Me The Horizon, Roland Kaiser, Electric Callboy, and James Arthur.

• Created interactive web activations and scavenger hunts that doubled mailing list growth and gathered valuable first-party data

• Managed gamified web experiences with unique streaming mechanics that drove engagement while staying true to each artist’s branding

• Built large-scale (10k+) superfan communities, from Discord servers to mailing & SMS lists, reaching tens of thousands of fans

• Drove results like sold-out tour pre-sales, sold-out exclusive vinyl releases, and thousands of new sign-ups through intuitive UX and clear CTAs

• Connected fan pages & groups to grow networks of dedicated ambassadors – changing the dynamics from top-down to bottom-up & enabling those superfans to help reach campaigns new heights

• Beyond music marketing, I bring the perspective of a lifelong gamer and eSports fan. That background shapes my focus on providing the best experience for fans, native-feeling design, and making digital spaces feel genuinely fun.